We have another exciting product launch that’s fresh, easy, and ready to be sold to your customers. Due to all of the success with our previously-released monogrammed beanies, we’ve decided to add a number of brand new monogrammed products to our app. These include a scarf, kid’s beanie, handbag, and pair of gloves.
Why monograms? Monograms present a huge opportunity for retailers to offer a type of personalization to customers, a broader trend that’s making its mark on retail. Casetify is a leading cellphone case brand whose monogram personalization and is utilized by Gigi Hadid and Kourtney Kardashian. Wes Ng, CEO of Casetify writes about the monogrammed trend:
“People are creative and want to express themselves any way they can. They want to make their pieces theirs. It becomes another layer to defining their style and stating their mission, which is extremely empowering,”
With that in mind, let’s take a look at these new products below:
Adult Scarf
If you are looking for a stylish scarf with a plush cashmere feel, you’ve just found it! This beautifully monogrammed pashmina scarf is made with high-quality breathable blend fabric that is extremely luxurious and delightful to feel. It can be worn in a variety of ways and with whatever clothing you’d like to accessorize. Suitable for both autumn and winter, these scarves are also ideal in the spring or on a cool summer night. Choose from three different monogram styles to personalize for yourself and as a fabulous and welcome gift for any friend on your list. Classic accessories never go out of style and this monogrammed pashmina scarf will be sure to turn heads wherever you go.
Adult Scarf Additional Information:
• Breathable Acrylic/Polyester Blend
• Imitation Cashmere Fabric
• Size: 27″x72″
• Hand Wash – Lay Flat to Dry
Cost: $11.00
US Shipping: $6.00
International Shipping: $8.00
Additional: $2.00
Handbag
These lovely bags are the ideal size to hold all the daily essentials and still look stylish. They feature an interior pocket, snap closure, and double carry handles and are created from high-quality vegan faux leather. Choose from four beautiful colors and five monograms and you’ll have the perfect gift for Mother’s Day, birthdays, and any gift-giving occasion.
Handbag Additional Information:
• High-Quality Vegan Faux Leather
• Double Carry Handles
• Interior Pocket
• Snap Closure
• Removable Tassel
• Size: 12″ x 17″ x 3.5″
Cost: $12.50
US Shipping: $6.00
International Shipping: $8.00
Additional: $2.00
Kid’s Beanie
These trendy, stylish beanies not only keep your child’s head toasty warm, but they look charming doing it and are a must-have for winter! These beanies are perfectly slouchy, comfortable, and are a timeless piece that can be thrown on with any outfit. And just when you thought they couldn’t get any better, we will add personalization with a monogram or single letter. Kids have a lot of activities going on and a personalized monogram will guarantee that your child’s beanie will stay with them. Choose from three different fonts to create a monogram that best fits their style. These cable knit beanies are the best way to beat the cold this season!
Kid’s Beanie Additional Information:
• Made from Thick & Soft Acrylic
• Kid’s Size: 7″x7″
• One Size Fits Most
• Machine Wash – Line Dry
Cost: $10.00
US Shipping: $4.00
International Shipping: $6.00
Additional: $1.00
Gloves
Baby its cold outside! Keep those hands toasty warm and fashionable this winter with a set of gorgeous monogrammed hand gloves! Available in four colors, these gloves are knitted with high quality, soft acrylic yarn and expertly embroidered on the right hand glove for personalization. The palm of the gloves features a leather patch for grip and the thumb and first finger boast touchscreen tips so using your electronic device is easy. Although these amazing gloves are knitted on the exterior, inside they are lined with super soft fleece fabric to keep your hands as warm as possible. Choose from our font selection and order yours today to make the cold weather easier to handle.
Gloves Additional Information:
• Acrylic Yarn with Fleece Interior
• Touchscreen Thumb and Index Finger Tips
• Leather Palm
• One Size Fits Most
• Hand Wash
Cost: $12.00
US Shipping: $5.00
International Shipping: $8.00
Additional: $2.00
Monogram Trends in 2019
So, why the big surge in monogramming and personalization? Shopify blogger, Karin Eldor theorizes that social media has led to the increase stating:
“Whether flaunting a monogrammed agenda or phone case (selfie style), more and more people are “doing it for the ‘gram.”
(At the time of writing, #monogram pulls up a whopping 2.7 million Instagram posts, while #monogrammed pulls up almost 300,000 posts — proof that there’s interest in these terms.) Check out these Bain & Company statistics on customer personalized trends in 2019:
The great news is that monogramming is an easy way to introduce personalization to your product offering, Wondering how to get these products in your customer’s hands quickly? Creating the sense of urgency through your ads by marketing these products as available for a limited time only, or as a “holiday special” will get your customers testing out the new feature which can eventually lead to placed orders and happy customers.
Find all of these products in the new “Monogram” section in the teelaunch app.