Making a sale is a three part process. First, you have to get them to your site, then you have to get them to add something to their cart, finally they need to complete checkout. Unfortunately, the drop off at each step is pretty high.

What if you could make step three much easier? With Apple Pay your conversion rates increase dramatically as your customers will no longer have to input their shipping or payment information. All they need to do is press the Pay with Apple Pay button, hold down their thumb on the fingerprint reader, and that’s it. It couldn’t make buying on mobile (or via Safari on your computer) any easier.

The best thing is Shopify makes it so easy to activate this feature on your site. With a few clicks you’ll be ready to accept your first Apple Pay transaction.

You can learn more about Apple Pay x Shopify here.