THE IMPORTANCE OF THE PRINT TEMPLATE
The template for the beer stein is set up to display the entire print area. When artwork is uploaded into the app; it is not scalable – this is why it is important to use the print template to help determine the size and placement of your artwork. Your artwork will be duplicated and printed on the front and back of the stein.
The beer steins are a white ceramic product that are comparable to the white mugs we offer. The design process is pretty straight forward, however, there are a few things to keep in mind to make sure your designs print to their full potential.
1.) The Simpler, The Better: Beer steins are similar to stickers in the fact that the designs are smaller and have a greater impact if they are bold and easily digested by the viewer. Photorealistic designs are acceptable, but the heating process that adheres the artwork to the stein tends to blend fine details. We highly recommend creating simple designs that are easy to read and are void of fine details to ensure the best possible final print.
2.) Avoid Sharp Edges: Designs with sharp edges tend to look warped when placed on a cylindrical product such as a stein. Examples of sharp edges may be square or rectangular borders, solid background colors, photographs, etc. This is also true for designs that feature a circular element as it will appear more oblong once printed to the stein.
Another reason to avoid designs with sharp edges is human error. There is always an element of human error involved in the Print On Demand process and the beer steins are no different. When placing the sublimated printing paper on the stein before the heating process takes place, someone has to line the printing paper around the product. Sometimes the end result of this is a graphic that is not 100% level. This is typically not a huge issue as it usually is a difficult thing to spot UNLESS there are sharp edge lines in the design. Sharp edges in a graphic tend to stick out like a sore thumb if there was any sort of mistake made during the alignment process of the sublimation paper.
3.) Font Size: We commonly get asked what is the smallest font size that is acceptable for designs. This is a difficult question to answer as there are many typefaces with different weights, styles and size variations. A rule of thumb for choosing typefaces and typeface size is if it is difficult to read in the template at 100% view, it will be difficult to read on the final product. If you insist on using a smaller typeface, we recommend choosing a font that is legible as well as spacing your text out enough to easily distinguish what each letter is. More often than not, serif fonts tend to work the best in these situations due to the unique stems at the top/bottom of each letter that makes it easily identifiable.
4.) Drop Shadows/Glows & Low Opacity Elements: It is highly recommended to avoid using drop shadows and glows when creating designs for ceramic products. This effect is generally a useful technique in adding dimension to your artwork but will not turn out ideally on a stein. The gradient effect of a drop shadow/glow when printed on a ceramic gives the artwork a lower quality look and often times makes the graphic appear blurry.
Using design elements that have low opacity tend to get lost in the final print. If you have a design element that you want to be seen, it is recommended that you incorporate it into your design at 50% opacity or higher. The design is heated into the ceramic beer stein which can mean subtle details that you would normally see on your computer screen will be lost once applied.
5.) RGB vs CMYK: Knowing your color codes may be the most important practice when using Print on Demand. RGB (Red, Green & Blue) is the color code for web applications. CMYK (Cyan, Magenta, Yellow & Black) is the color code for print applications.
We ask that our users upload artwork in RGB because they are uploading a graphic to the web. We strongly recommend checking the files in CMYK prior to upload because the graphic uploaded in RGB will be converted to CMYK at the print facility. DO NOT upload artwork to the app in CMYK – this will cause issues with how your design colors are represented on the mockup images. Upload your artwork in RGB, but check your file in CMYK first and adjust accordingly.
Some colors are created specifically for your screen using RGB. We call these backlit colors as they are using light from your computer monitor to add more intense vibrancy that cannot be reproduced in the printing process. This is why we always recommend checking your files in CMYK before uploading because there can be drastic shifts in color that completely change what is shown on your mockup image versus the final product. Please see the example below.