From Thomas, Teelaunch’s Chief Vision Officer
Peak season is here, and it’s GO TIME. But listen; running a successful promo doesn’t mean giving away your margins. In the POD world, smart upselling is the move. Let’s talk about how to increase order value and drive conversions without racing to the bottom with price.
🎯 1. Complete the Look
Upselling is your secret weapon. Instead of bundling, think about how products can complement each other.
Try:
- Pairing a mug with a matching blanket for a cozy holiday vibe
- “Pick 3 for $60” deals that encourage styling across categories
- Limited edition combos that feel curated and exclusive
Make it easy for customers to say “yes” to more without discounting everything.
⏳ 2. Create Urgency Without Deep Discounts
Urgency drives action. But you don’t need to slash prices to get it.
Use:
- Flash sales on trending items
- Countdown timers on your site
- “Ends tonight” messaging in emails and social posts
Short windows = fast decisions. Keep it tight, keep it exciting.
🤝 3. Reward Your Loyal Customers
Your existing customers are your best promoters. Give them reasons to come back! Get them to bring their friends.
Try:
- Early access to new drops
- Referral codes for small discounts or store credit
- Loyalty perks like free shipping or bonus items
This builds community and repeat business—way more sustainable than constant discounting.
🧠 4. Sell the Story
Gen Z and Millennial shoppers want more than just a deal. They want meaning; they want connection.
Use your promotions to highlight:
- The story behind your designs
- How your products are made
- What makes your brand different
Pair storytelling with limited-time offers to create emotional and practical reasons to buy.
📊 5. Test, Track, Tweak
Not every promo will be a hit and that’s okay. What matters is learning and evolving.
Track:
- Conversion rates
- Average order value
- Customer feedback and engagement
Use the data to refine your strategy and double down on what works.
💡 Final Thought
You don’t need to discount your way through peak season. With smart upselling, urgency, and storytelling, you can boost sales, protect your margins, and build a loyal customer base that sticks.
Let’s make this season your most successful season yet. You’ve got this—and I’ve got your back.
—Thomas
Chief Vision Officer, teelaunch