teelaunch community! I’m super excited to share something that could be a game-changer for your business. 🎯
Let me tell you about an incredible opportunity I discovered at the PPAI Show, which is essentially the Super Bowl of the promotional products industry. We’re talking about a massive $25 billion market where businesses help other businesses shine through custom-branded merchandise – everything from pens and t-shirts to corporate gifts and uniforms.
Did you know?
- Research from PPAI shows that nearly three-quarters of customers (72%) directly associate promotional product quality with a company’s reputation.
- According to a 2019 ASI Central study, branded apparel makes a lasting impression – 85% of recipients remember the company that gave them promotional clothing like shirts or hats.
- The impact of promotional products extends beyond initial reception, with Sage reporting that 53% of customers actively use these items at least weekly.
- PPAI research demonstrates remarkable brand recall: when asked about promotional items received in the past two years, over 76% of recipients could remember the specific product, the advertising company, and the marketing message.
- Promotional products integrate deeply into customers’ daily lives. PPAI studies found that 91% of surveyed customers kept at least one promotional item in their kitchen, 74% in their workspace, and 55% stored them in bedroom closets or storage areas.
Here’s what’s really cool: Print-on-demand (POD) technology has revolutionized how company stores operate. Think about it – you probably know businesses that have their own branded merchandise stores for employees and customers. In the old days, these companies had to guess how many medium blue shirts or large black hoodies they’d need, leading to warehouses full of unused inventory and limited options.
Enter POD, and everything changes! Now these company stores can offer:
- Zero inventory waste
- Endless product possibilities
- Quick updates to designs and logos
- Flexible sizing options
- Fresh, trendy items without the risk
This is where you come in! As part of the teelaunch family, you’re perfectly positioned to tap into this booming market. You already have the POD expertise – now imagine applying that knowledge to help businesses create their perfect branded merchandise stores.
Stay tuned! Next week, I’ll be sharing all the exciting new POD products I discovered at the PPAI show. Our network’s vendors are showcasing some incredible innovations for 2025, and I can’t wait to show you all the possibilities for your business.
Want to learn more about how you can dive into this opportunity? Let’s connect and explore how you can make the most of this business model!